Business and Management

What You Must Do To Engage Stakeholders

How stakeholders perceive the results is crucial to the success of a project. This includes whether they are satisfied with the outcome and their expectations. Effective stakeholder engagement is essential for professional project managers to be able to successfully manage projects. An engaging stakeholder is a method of influencing outcomes using a variety of communication channels. 

This is in addition to stakeholder management, which is the process of identifying stakeholders and managing them. You can get more information via and increase your chances of a successful project outcome.


All levels of the organization should have buy-in

Stakeholders need to feel that their time and contribution are valued for project success and that they will receive the benefits. While senior executives view change as an opportunity to benefit the business and their personal interests, employees see it as a threat that could lead to a loss. 

Participate in the entire project

Stakeholders are often only involved in the initial stages of a project, and not again until they receive the final deliverable. This increases the likelihood of unmet needs. Regular board meetings can be used to discuss status and concerns. However, it is important to position yourself in a way that proposes solutions rather than advising problems. 

Provide clear purposes 

Many stakeholders think their role is passive, and that they only need to attend a few meetings to keep up with the progress. By looking for shared ownership and purpose, you can create a partnership between key stakeholders. This will ensure that both parties agree on what success looks like and what it takes to achieve it.


Doug Parks