Marketing and Advertising

What Makes a Corporate Video Successful?

The market is becoming increasingly competitive. It is difficult for businesses to survive let alone get the attention they need from their target audience. Technology has opened up a whole new level of competition. The company no longer only competes with other local companies but also with those in the global market.

The rise of the company's video production

Technology has also opened new avenues for promoting products and services. The advent of the digital age has also seen an increase in preferences for audiovisual content. Companies that use videos on their website attract 41% more organic traffic than those that don't. Retail sites that include videos on their landing pages have seen a 30% increase in conversion rates as a result.

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How to ensure effective video production with film production firms

We always tell our clients to think of their investment in corporate films as a long-term investment. Your goal is to gather long-lasting clients. To ensure this, you must consider the following factors. 

Keep it short and sweet

If there is one thing that you must remember about modern consumers is that they have a short attention span. Short videos (30 to 90 seconds) receive the most views. Therefore, you must make your video content as short and as straightforward as possible. People have a desire for instant gratification. This will increase your engagement a lot.

Use a professional

It's very tempting for businesses to try and cut budgets by using their own resources to make films. However, this resulted in more time, energy, resources, and money than they expected. In addition, the result is usually something that viewers will not appreciate because of a lack of quality production, good storytelling and clear messages.

 

Doug Parks