Business and Management

Things to Know About Motion Graphics and Content Marketing

The Internet has changed the way that businesses market their products and services, making options like content marketing and motion graphics the necessary step for a competitive edge. While tried and true traditional options still exist, the increase in websites, social media, and video sharing formats changed the way that it was efficient to deliver information about a company.

Content marketing is centred around providing relevant and helpful information about a topic that provides education to the viewer. The hope is that they will have a need, perform an online search for answers, find the solution in a posted video, blog, or website, then turn to the company as an expert in the field and make a purchase. One way to improve the look of videos and posted content is to use motion graphic video services, which animates text and images to make them both catchy and professional.

1. Content marketing is wordy, which can be minimized by motion graphics

Often, content marketing efforts are wordy by their nature. Information about a topic is being presented to the public and that can need explanations, examples, and a lot of verbal support. With the right animation, wordiness can be minimized. Some content can be presented in popup textboxes or screens with animated text. With or without a voiceover, this approach can be captivating and have a better impact on the viewer than a speaking person alone.

2. Motion graphics can effectively present difficult content

If the idea or subject of the video is difficult to understand than animation might make the description easier to grasp. Most people learn better with visual aid. The new product a company is attempting to promote can be rendered in a drawing that rotates or shows its function as a person describes it. A new service provided by a firm can be explained with animated images that better exemplifies the qualities that the video attempts to portray for the company.

Doug Parks