Some people consider traditional marketing and internet marketing as too challenging. Wait until they try Social Media Marketing, which is like herding cats. In order to help you gain a deeper understanding of the phenomenon of new media, it is best to break it down into something more digestible.
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Social – finding pleasure in the company of others in a friendly way and expressive, which often come with exchanging views on the same wavelength
Media – a means of communication (such as television, radio, newspapers, magazines) that have the ability to reach people and influence them
Marketing – what the company does to get more customers and build relationships with them
Purpose Social Media Marketing to have a friendship with the customer that the views and interests of ordinary shares by way of social sites, in order to build long-term relationships, which in turn gain more revenue. Regular marketing can be considered a one-way street, where you can post an ad in the newspaper or television to let you deliver a message to a targeted audience, but with limited ability to engage with your customers.
Keep in mind that Internet marketing allows you to efficiently deliver the message, which is tailored to the targeted audience and allows you to engage with your customers. You have control of the mechanism in the same over.